ABOUT REBEL NATURED

All skin. All genders. All over.

At Rebel Natured, we believe skincare should be simple, natural and for everybody.

Our range is made to move with you, powered by botanical butters, nourishing vegetable oils and pure essential oils. Each creation is gender-neutral, multi-use and packed with the kind of ingredients your skin lovingly absorbs.

We’re rebels in a world of overcomplicated skincare. No unnecessary steps. No synthetic fillers. Just rich creams, balms and lotions designed to hydrate, nourish and restore, whether you’re on the go, outdoors or winding down.

Our products are inspired by nature’s boldest elements, golden buriti oil, calming blue tansy, restorative calendula and so many more, each chosen for their ability to deliver visible results and unforgettable sensory experiences.

And because we’re as committed to the planet as we are to your skin, every Rebel Natured product comes in funky and reusable metal bottles and tins, perfect for throwing in your gym bag, taking on holiday or for your next exciting adventure.

 Upcycled and recycled, proving that looking
after your skin and the planet can go hand in hand.

We make skincare for:

All skin types and tones
All-over use, face, body and even some hair!
All genders
All skin types and tones
All-over use, face, body and even some hair!
All genders

Our Promise:

Active natural ingredients, always plant-powered

Cruelty-free, never tested on animals

Conscious choices, eco-friendly where and whenever possible

No gender rules, just skin-loving care

Rebel Natured is here to help you glow, restore, and rehydrate naturally.

Our Story - Jo Richards

I created Rebel Natured because I was tired of seeing skincare that told people
what they should look like, smell like or be like.

As someone who loves the outdoors and believes in taking care of skin naturally, I wanted products that were high-performance, multi-use, and completely free from outdated gender labels.

What started out as small batches in my kitchen, blending rich plant butters, golden oils and uplifting aromas became a collection designed for real life which then quickly became a family venture.

With shared values of health, happiness, fun and wellbeing we built Rebel Natured from the ground up to serve a growing community who wanted skincare that fits real life, to be used daily, wherever and whenever, not just something that looks pretty and sits untouched on the bathroom shelf.

At the heart of everything we do is our motto: Run Wild. Stay Rooted.

It’s about embracing your active lifestyle, absorbing nature, while staying grounded in what matters most, nature, wellbeing and family.


From buriti oil’s sun-kissed glow to blue tansy’s calming touch, every Rebel Natured product is crafted to look, feel and smell incredible, work hard and fit effortlessly into your day.

This is skincare for anyone who lives and loves boldly, embraces nature, and refuses to be put in a box.